Smartphone users worldwide, including in India, are gradually moving toward spending six hours or more per day on apps, with Indonesia and Singapore now reaching a staggering 5.7 hours per day on mobile.
In India, smartphone owners spent an average of 4.7 hours per day on their devices in 2021, up from 4.5 hours in 2020 and 3.7 hours in 2019. According to new research from mobile app analytics platform App Annie, Indian smartphone users spent more than 4 hours per day on apps in the June quarter (Q2) of this year.
“The massive gains in consumer attention gained during the lockdown have not been diminished now that the physical world has reopened. In fact, users’ time spent on smartphones has more than doubled “according to the report According to the data, consumers in three markets (Indonesia, Singapore, and Brazil) now spend more than 5 hours per day in apps.
Meanwhile, users in 13 countries (Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the United States, and the United Kingdom) are committing to more than 4 hours per day, according to the report.
“The high-growth areas are particularly eye-catching. Singapore has gone from 4.1 to 5.7 hours in the last two years. From 3.6 to 4.9 hours in Australia. Both represent a 40% increase in total time spent “according to the report In 2021, India ranked second among the top 20 mobile markets in terms of app downloads, with nearly 27 billion downloads. In most countries, smartphone users increased their total hours spent watching video streaming apps in 2021.